Ethical Theories That We Have Taught Are Deontological...

The two Contrasting ethical theories that we have studied are Deontological ethics and Utilitarianism. Deontological: Deon means obligation or duty; Logia means speech Whereas, Utilitarianism: means the greatest happiness of the greatest number †¢ Deontological ethical, according to deontologists certain actions are right or wrong in themselves and so there are absolute ethical standards that must be supported. The problems with this position are concerned with how we know which acts are wrong and how we distinguish between a wrong act and an omission. Philosophers such as Nagel argue that there is a fundamental concept of right which makes our actions, while this might be dominated in certain circumstances. There may be an absolute†¦show more content†¦Kant believe that if an action had moral intentions, therefore it is morally relevant no matter what the consequences are. This theory states that consequences of an action does not matter and have no moral relevance, only intentions are morally applicable. Deontology also focuses on an individual’s duty to point an action, not an end as the sole purpose of that action. Kant’s standard by which it is judged morality of an action lies in the second formulation of the Categorical Imperative, treat others as ends, not as mere means to an end. This means that actions are not moral if you intend to use someone, without their knowledge, exclusively for a purpose if reaching a certain end. Kant believes that people have a duty to treat others as both means and an end in order for an action to be considered moral. Kant’s theory of Deontology looks seems to be divided on whether or not the actions are moral. Since Deontology places an importance on intentions that determine the morality of an action, this news article would not be considered completely immoral according to Kant. The article would have to be divided between two ethical actions, which are the oil spill and the attempts to cleaning to determine morality. It didn’t have no intentions for the perforation platform to explode and cause the oil well to eruption and once the consequences are irrelevant, the action would not be considered immoral. Also, It would not

Product Analysis on Gillettes’s Razors Free Essays

Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world†s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette launched new razor in 1998, the company expected high returns in short-term; however, the result of the new product has been defined yet. We will write a custom essay sample on Product Analysis on Gillettes’s Razors or any similar topic only for you Order Now The areas of the internal factors are Finance, Management, Manufacturing, Market position, Personnel, and Research Development. All these factors can be defined as either strengths or weakness or both. First of all, the company as a whole gained net sales amount of 10. 1 billion dollars and net income of 1. 4 billion dollars for the 1997 due to acquire leading battery company â€Å"Duracel† in 1996 and grow of â€Å"Sensor Excel† razor. As a result, company could spend 1 billion dollars to invent â€Å"Mach 3† which is triple blades razor. Even though Gillette had sufficient fund to invent the new product, the company took high risk of financial side that if the new product†s sale does not reach to company†s expectation, the company will face shortage of capital resources and can be lead to bankruptcy. But if Mach3 turn out to be a New Coke or McDonald†s Arch Deluxe – much-hyped new products that were mostly duds and fizzle- the gloom will be heavy from Gillette†s corporate headquarters in Boston†s Back Bay to the South Boston factory that Gillette has overhauled to produce 600 million Mach3 blade cartridges per year, or about half of Gillette†s annual target of 1. billion Mach3 blades. (Boston Globe, 4/15/98) Since Gillette introduced â€Å"Mach3† in April, the company changed its manufacturing tools to produce Mach3 South Boston’s factory. Gillette already spent 300 million dollars for advertising and promotion worldwide for the year that company introduced new product. The amount is twice as much as the company put for advertising â€Å"Sensor Excel† in 1989. Gillette released the new product to retail stores on July 1, 1998, and starts to advertise on TV and the other media six weeks later; however, many people went to the company’s web site to look at the new product. Even though company spent tremendous amount of fund for the advertising, some people from Asia did not recognize the product according to our group’s survey. For customers, there are satisfaction and complaints for Mach3. People, who satisfied with Mach3 according to our survey, said there are less irritation and faster shaving time. Customers who complaint about Mach3 argue that they do not want to spend more money on better outlook. According to our survey, one hundred percent of surveyees, who does not satisfy with Mach3, say the price is too high for the product. Price is relatively higher than other products including â€Å"Sensor Excel† which was the most expensive one before â€Å"Mach3†³ came out. Its price is 6. 99 dollars per razor with one blade included – currently, the company is selling for 7. 29 dollars per Mach3. It is 4 percents increased from original price, and 40 percents higher price than other products. This may lead to decrease in sales and the company†s total revenue. The company is trying to reach customers several different ways. Gillette offers Mach3 package product, which included Mach3 itself and couple of extra razors, Shaving cream and deodorant. This package product makes each items† unit price lower than sell separately. Also, the company offers sweepstakes on the company’s web site, and there is no obligation. This is the one of the finest ways to reach and get involve the customers. The company give chance to people to win prize without any obligation; however, people will recognize the product automatically. Also, Gillette can acquire the Since Gillette is well-known global company, many retail stores are not offended to carry the company’s product even though the product’s price is high. Retail stores are assume that Mach3 will bring more customers. On the other hand, even more customers come to store, it is unpredictable for increasing store†s sales revenue because price is too high so that consumers would not buy. External factors are Competitive, Economic, and Social. Gillette†s major rival in the market is Shick. Since Gillette is the first company produce triple blades razor, the company will lead the market; however, rival company such as Shick will develop the same product with higher quality or lower price. Then the result will be unforeseen unless Gillette improve Mach3†³s weakness – â€Å"high price†. For long time in the United States, people†s income has been growing. As a result, customers purchasing power also increased. However, the company†s market is not only the United States but also overseas, in fact, over sixty percents of sales are made from overseas. Consequently, the company has to consider the facts that poor countries† consumers are willing to use cheaper product; especially the countries in economic crisis. There are 3 target groups in the market. The first group is disposal razor users that it’s approximately more than half of the market. The advantages of this group are cleaner, cheaper and easy to use. On the other hand, it is less quality than other two razors. The second group is regular razor such as Mach3 about 40 percents. The last group is electronic shaver users which it takes remaining market share. The customers who use the electronic shaver satisfied with high technology, easy to use, saving time and safety compare to the other two products. The disadvantages of this product are high price and less cleanness when one shaves. The goal of Gillette is trying to acquire customers who use disposal and electronic shaver to Mach3. In order to persuade the customers to change to Mach3, the company should beat other product’s weaknesses and add the improved the weakness of the other product to Mach3 and decreases of its weakness. Mach3 has several strengths; the first impression is fancy outlook that makes customers feel differentiated from other products. Second of all, men are challengers, always pursue new trend; especially on the tangible items with high technology. Although Mach3 has several strengths, it also has weaknesses. High price makes people think twice to purchase Mach3; the older generation of the Gillette razor is cheaper than Mach3, that makes people wonder if it is necessary to spend more money on the Mach3. The key purpose for Mach3 is to shave beard, but the older generation is also doing same job as Mach3; that makes no different between older and newer product. The next weakness is the advertisement. Gillette has spent 300 million dollars on the advertisement, but we did the survey with at least thirty people; 22 out of 30 surveyees know the brand from Television and magazine, but they have never uses it. This means the advertisement has preached the good news, but it has not reach people’s life. The majority of men do not know why they should spend more money to buy same result. The marketing strategy did not fail the sale of the Mach3, it is price controller. The main point of the marketing is to opening a market for product. Since 73% of the men from the survey know the product, this mean the marketing strategy succeed its intention. The biggest mistake we found is the price. As I mentioned, â€Å"the majority of men do not know why they should spend more money to buy same result†. I would recommend to the company, to lower the price and match the same price as older generation. Let public buys Mach3 as the same price as older generation, allow public to try out differences between Mach3 and older generation. After when market demand of the Mach3 is higher than older generation, then increases its price. How to cite Product Analysis on Gillettes’s Razors, Essay examples

Health Promotion and Public

Question: Give a review on local health data? Answer: The study focuses on examining the local epidemiological data for the London borough of Redbridge. The study will provide detailed information on key findings regarding the various health indicators and the health summary for Redbridge. The health data of Redbridge will further be compared with overall health data of England. The detailed analysis of Redbridge population in the year 2012 indicated 286,617 as total area population. Here most of the population belongs to age group 25-64 that is 152,821, followed by second maximum age group under 16years that are 64,475. The left over population is aged 16-24 are 32,956, age group 65-84 are 29,218 and above 85 years are 5,147 in Redbridge. The under 16years age group of Redbridge occupies 18.9% of total under 16 years population of England. Similarly, 11.7% of Englands 16-24 years population belongs to Redbridge, 52.4% of 25-64 years, 14.6% of aged 65-84years and 2.3% of Englands population above 85years age belong to Redbridge from the overall population of England. Deprivation In the year 2010, the residents of Redbridge occupied more than 30% of overall most deprived quintile in England. The data indicates that out of 100% level of deprivation in England, the 20% was most deprived location out of which residents of Redbridge occupied 7%. The local health of Redbridge differs when compared to the overall health status of England. Deprivation level of Redbridge is lower than average indicated by 19.3% of children living in poverty. The male life expectancy in most of the deprived areas of Redbridge is 5.7 years low. There were 22.7% of obese children in Redbridge that is worse than average obesity rate in England. The 20.8% was the percentage under 18 alcohol-specific hospital stay that is better than average England data. However, the levels of teenage pregnancy, mother smoking in pregnancy and GCSE attainment of Redbridge were better than overall England average. There were 20.5% obese adults in Redbridge in the year 2012, further, the alcohol consumption hospital stay were 469% of adults that is better than the overall rate of England. The rate of self-harm hospitalization was 119.2% and deaths due to smoking were 220% that is also above the average for England. However, the rate of adult tuberculosis in Redbridge was significantly worse than the overall average rate in England. The rate of sexually transmitted diseases and road accidental deaths rate of Redbridge is better than the average rate for England. The incidence of all cancer is 88.9% that is significantly better than overall average England cancer rate. But, the emergency hospitalizations due to chronic heart diseases was observed as 105.9% for COPD and 101.5% for stroke that is significantly worse than average England. The local priorities of Redbridge include a reduction in obesity of children and adults, lowering the child drug abuse, prevention of cardiovascular infections and increasing the uptake of health check-up for better health achievements. The overall data studies indicate that Redbridge has a considerable life expectancy than the average overall England. Websites Localhealth.org.uk, (2016). Available at: https://www.localhealth.org.uk/#l=en;i=t1.fertility;v=map4 [Accessed 24 Mar. 2016].

The view os bottom rail Essays - Abuse, Crimes Against Humanity

The View from the Bottom Rail ?The View from the Bottom Rail? James West Davidson and Mark Hamilton Lytle Copyright 1986 by Alfred A. Knopf Inc. The Lewinsky Scandal? A perfect example as to why we cannot accept everything at face value before carefully examining it first. Everyone thought President Clinton was behaving himself in the White House, but, as it turns out, he was most definitely not. This can be the same for history. We must carefully consider different aspects of articles so that we do no make the mistake of believing everything we read. In order to fully understand an article, we must understand the author that wrote it. It is necessary to examine prejudices, sources, information left out, and missing background information before accepting an article. This method of critical analysis allows us to better understand the article and therefore history because we are more aware of the authors and their possible mishaps. ?The View from the Bottom Rail?, an article in After the Fact, provides an opportunity to examine different aspects of analysis. If we look at it carefully, then we will be able to determine if the thesis was proven effectively. In ?The View from the Bottom Rail?, the authors, James Davidson and Mark Lytle, proposed, ?For several reasons, that debased position has made it unusually difficult for historians to recover the freedman?s point of view.? Within the article, Davidson and Lytle cycled through different aspects as to why it is hard for historians to determine the ?view from the bottom rail?. They questioned the validity of many sources that, if accurate, would have contained the perspective of an ex-slave. These sources included both white and black testimony. In order to examine these sources, the authors traced the topics using microcosm. Because they were covering a topic and not an event, microcosm was the most appropriate method of examining the subject. Davidson and Lytle first introduced a source. Then, they pondered over the different ways that the source could be biased. They took small segments from the source and used those to demonstrate why the source could not be taken at face value. For example, when examining the proposed source of a slave master?s account, Davidson and Lytle examined one aspect of this to make a conclusion. They determined that, ?With slaves so dependent on the master?s authority, they were hardly likely to reveal their true feelings; the dangerous consequences of such indiscretion was too great.? Therefore, they were able to conclude that, for the most part, a master would never truly know what his slave?s point of view was. The authors proceeded to attack the other sources in this method. The other sources that Davidson and Lytle examined were not only diverse but also effective. Many of the sources were direct quotations from the words of freedmen, including two in-depth interviews of the same ex-slave by different reporters. Other sources included stories and writings of both southern and northern whites. While almost all of the sources were primary, many were taken from secondary source books that included the words of primary sources. Taking primary sources from secondary source books can be a dangerous habit because it is not known what the author of the secondary source chose to leave out. The primary sources may have already been biased even before Davidson and Lytle were able to make their own focuses. However, some of the sources were direct primary sources such as letters and diaries. In addition, all sources used were done so effectively. The diversity of the sources made the authors? argument more convincing since their views were not limited to one kind o f source. By not depending heavily on any one type of source, Davidson and Lytle were able to cover multiple opinions. This effective use of research leaves very few questions unanswered. However, it would be helpful to know how location affected the freedman?s point of view. Blacks were treated differently depending on location, workplace, and status. The authors failed to examine different locations as changing point of views. Since the authors establish that it is difficult to determine the point of view at all, it was not their responsibility to answer this question. However, it would be

The eNotes Blog The Rabbit of Easter, He Brings of the Chocolate

The Rabbit of Easter, He Brings of the Chocolate In his hilarious collection of essays Me Talk Pretty One Day, David Sedaris describes trying to explain both the secular and religious aspects of the Easter holiday to a class learning French. The students come from many different countries, and most do not speak French very well at all. A student from Morocco is completely unfamiliar with any aspect of the holiday. The class attempts, in their broken way, to explain it to her: Excuse me, but whats an Easter? It would seem that despite having grown up in a Muslim country, she would have heard it mentioned once or twice, but no. I mean it, she said. I have no idea what you people are talking about. The teacher called on the rest of us to explain. The Poles led the charge to the best of their ability. It is, said one, a party for the little boy of God who call his self Jesus. She faltered and her fellow country-man came to her aid. He call his self Jesus and then he be die one day on twomorsels oflumber. The rest of the class jumped in, offering bits of information that would have given the pope an aneurysm. He die one day and then he go above of my head to live with your father. He weared of himself the long hair and after he die, the first day he come back here for to say hello to the peoples. He nice, the Jesus. He make the good things, and on the Easter we be sad because somebody makes him dead today. Part of the problem had to do with vocabulary. Simple nouns such as cross and resurrection were beyond our grasp, let alone such a complicated reflexive phrases as to give of yourself your only begotten son. Faced with the challenge of explaining the cornerstone of Christianity, we did what any self-respecting group of people might do. We talked about food instead. Easter is a party for to eat of the lamb, the Italian nanny explained. One too may eat of the chocolate. And who brings the chocolate? the teacher asked. I knew the word, so I raised my hand, saying, The rabbit of Easter. He bring of the chocolate. A rabbit? The teacher, assuming Id used the wrong word, positioned her index fingers on top of her head, wriggling them as though they were ears. You mean one of these? A rabbit rabbit? Well, sure, I said. He come in the night when one sleep on bed. Which a hand he have a basket and foods. The teacher sighed and shook her head. As far as she was concerned, I had just explained everything wrong with my country. No, no, she said. Here in France the chocolate is brought by a a big bell that flies in from Rome. I called for a time-out. But how do the bell know where you live? Well, she said, how does a rabbit? It was a decent point, but at least a rabbit has eyes. Thats a start. Rabbits move from place to place, while most bells can only go back and forth and they cant even do that on their own power. On top of that, the Easter Bunny has character. Hes someone youd like to meet and shake hands with. A bell has all the personality of a cast-iron skillet. Its like saying that come Christmas, a magic dustpan flies in from the North Pole, led by eight flying cinder blocks. Who wants to stay up all night so they can see a bell? And why fly one in from Rome when theyve got more bells than they know what do to with here in Paris? Thats the most implausible aspect of the whole story, as theres no way the bells of France would allow a foreign worker to fly in and take their jobs. That Roman bell would be lucky to get work cleaning up after a French bells dog and even then hed need papers. It just didnt add up. Nothing we said was of any help to the Moroccan student. A dead man with long hair supposedly living with her father, a leg of lamb served with palm fronds and chocolate; equally confused and disgusted, she shrugged her massive shoulders and turned her attention to the comic book she kept hidden beneath her binder. I wondered then if, without the language barrier, my classmates and I could have done a better job making sense of Christianity, an idea that sounds pretty far-fetched to begin with. In communicating any religious belief, the operative word is faith, a concept illustrated by our very presence in that classroom. Why bother struggling with the grammar lessons of a six-year-old if each of us didnt believe that, against all reason, we might eventually improve? If I could hope to one day carry on a fluent conversation, it was a relatively short leap to believing that a rabbit might visit my home in the middle of the night, leaving behind a handful of chocolate kisses and a carton of menthol cigarettes. So why stop there? If I could believe in myself, why not give other improbabilties the benefit of the doubt? I told myself that despite her past behavior, my teacher was a kind and loving person who had only my best interests at heart. I accepted the idea that an omniscient God had cast me in his own image and that he watched over me and guided me from one place to the next. The Virgin Birth, the Ressurrection, and countless miracles my heart expanded to encompass all the wonders and possibilities of the universe. A bell, though thats *^%$# up. Image via news.com.au So, how did we come to believe that a rabbit brings children chocolate on Easter? Well, apparently it all started with those wacky Germans as early as the 1500s. When Germans immigrated to Pennsylvania Dutch Country, they brought the tradition with them, some time in the 18th century. Why?  Both rabbits and birds are excellent breeders whose litters arrive in the early Spring. They became symbols of fertility. Okay. That makes sense. But how did rabbits come to be carrying eggs, hmmm? Eggs are also a symbol of fertility. Early Catholics dyed eggs red to symbolize the blood of Christ and the hope for a new beginning. The German Protestants thought the dyed eggs were pretty nifty, but they were not down with the Catholic dictate to not eat eggs during Lent. Since Catholics were not scarfing them down for several weeks, there was an abundance of eggs. Protestants also began using other colors to make the eggs more festive. Okay So. Bunnies, eggs, fertility, German Catholics, German Protestants, Pennsylvania Getting to the rabbit/egg combo. Kids, of course, thought the eggs were fabulous and since theres nothing more fun than scaring kids, the Pennsylvania Dutch Germans told them that only good children would receive specially decorated eggs and they came up with the myth of the egg- laying bunny. The children were directed to make little nests out of their hats before Easter. If they were indeed good, the bunny would bring them eggs. Chocolate soon made its way into Easter baskets and as Americans, we all thought that was a swell idea. Easter is the third largest candy-consuming holiday. Ninety MILLION chocolate bunnies are produced every year. And the only question is: do you eat the ears, feet, or tail first? Id tell you about the French and their Flying Bell, but Im with Sedaris:   thats #%$d up. (Featured Image via The Herald Chronicle)

Descriptivism in Linguistics

Descriptivism in Linguistics Descriptivism is a nonjudgmental approach to language that focuses on how it is actually spoken and written. Also called  linguistic descriptivism.  Contrast with prescriptivism.   In the article Beyond and Between the Three Circles,  linguist Christian Mair has observed that the study of human languages in the spirit of linguistic descriptivism has been one of the great democratic enterprises of the past two centuries of scholarship in the humanities. . . . In the twentieth century, structuralist descriptivism and sociolinguistics have . . .  taught us to respect the structural complexity, communicative adequacy and creative-expressive potential of all the worlds languages, including socially stigmatized working-class and ethnic speech (World Englishes: New Theoretical and Methodological Considerations, 2016). Views on Prescriptivism and Descriptivism Excepting only in certain educational contexts, modern linguists utterly reject prescriptivism, and their investigations are based instead on descriptivism. In a descriptivist approach, we try to describe the facts of linguistic behavior exactly as we find them, and we refrain from making value judgments about the speech of native speakers. . . .Descriptivism is a central tenet of what we regard as a scientific approach to the study of language: the very first requirement in any scientific investigation is to get the facts right.(R.L. Trask, Key Concepts in Language and Linguistics. Routledge, 1999) The Realm of Descriptivism When we observe a linguistic phenomenon, such as the ones we observe on the Web, and report on what we see (i.e., the ways people use language and the way they interact), we are usually within the realm of  linguistic descriptivism.  For instance, if we take inventory  of the specific linguistic features of the discourse of a given speech community (e.g., gamers, sports enthusiasts, technology majors), we are within the realm of descriptivism.  A speech community, as Gumperz  (1968:381) points out, is any human aggregate characterized by regular and frequent interaction by means of a shared body of verbal signs and set off from similar aggregates by significant differences in language usage. Descriptivism involves observing and analyzing,  without passing too much judgment, the habits and practices within speech communities, focusing on language users and uses without attempting  to get them to modify their language according to standards external to the language itself .  Descriptive linguistics aims to understand the ways  people use language in the world, given all of the forces that influence such use. Prescriptivism lies at the other end of this continuum and is usually associated with stipulating rules and norms for language use.(Patricia Friedrich and Eduardo H. Diniz de Figueiredo, Introduction: Language, Englishes, and Technology in Perspective.  The Sociolinguistics of Digital Englishes.  Routledge, 2016) On Speaking With Authority About Language Even the most descriptive of linguists have not shied away from describing theirs as the only acceptable approach to grammar nor from ridiculing and condemning the prescriptivist statements of others.To a great extent, this is a story of a contest about who speaks authoritatively about the character of language and the methods for analyzing and describing it. The story reflects a continuing struggle to gain the exclusive right to speak authoritatively about language. The details reveal that prescriptivism remains entrenched in ostensibly descriptive as well as admittedly prescriptive approaches. For one thing, despite a professed commitment to descriptivism, professional linguists sometimes espouse prescriptivist positions, though not often about particular items of style or grammar.(Edward Finegan, Usage. The Cambridge History of the English Language: English in North America, ed. J. Algeo. Cambridge University  Press, 2001) Descriptivism vs. Prescriptivism [D]escriptivism is like common law, which works on precedent and accumulates slowly over time. Prescriptivism is an authoritarian version of code law, which says precedent be damned: if the rule book says this is the law, thats that.(Robert Lane Greene, You Are What You Speak. Delacorte, 2011)At more rarefied levels, prescriptivism  has become a four-letter word, with scholars arguing that it is neither desirable nor feasible to attempt to intervene in the natural  life of language. A deliberate renunciation of prescriptivism is more like atheism than agnosticism: a conscious nonbelief is, itself, a belief, and a refusal to intervene is essentially prescriptivism in reverse. In any event, in their rush away from prescriptivism, linguists may have abdicated a useful role as arbiters and many have left much of the field open to those stylized as language shamans by Dwight Bollinger, one of the few linguists who was willing to write about the public life of language.  Bolinger rig htly criticized  the obvious crank elements, but he also understood the desire, however ill-informed, for authoritative standards.(John Edwards,  Sociolinguistics: A Very Short Introduction. Oxford University Press,  2013) Pronunciation: de-SKRIP-ti-viz-em

Biography Essay Example | Topics and Well Written Essays - 750 words

Biography - Essay Example It was just training and waiting for any war that would erupt. However, I wished there wouldnt be any more wars until I was proven wrong. World War II began, and we were sent to combat. It was scare scary since I have never been in a battlefront. Furthermore, I was in charge of a battalion that was destined to win, so I was subject to minimal mistakes. As a military leader, I had to come up with various strategies for the survival of the whole team. My father, who is your great grandfather, had taught me skills on how to keep strong and never give up since the battalion depended on me for survival. Questions: Which war/wars did you serve in? What was the battles location and what was the battalions mission? Did you in any chance become a war captive? Since you were a leader, were you rewarded for the leadership skills and completion of the mission? Answers: I served in the Second World War as an American soldier. We had to overcome our enemies who at the time were axis powers. We had to support the allies and make sure they won the war. The battle took place in Europe and Asia where most of the enemies were found. However, my team was allocated the European region where we had to support our friendly combatants in the war against the axis powers. During the war, I did not become a captive since I had an extra duty of keeping my battalion safe as a sergeant major. Many soldiers were held captive as a strategy to make us surrender, but I guess I was lucky I did not fall in that category. According to rewards and promotions, I was rewarded after coming back to my home country back in1946. The Sergeant Major of the American army at the time issued me a medal to congratulate my work in the field as both a leader and a fighter. I had completed my mission despite losing 15 army officers in the field. At the time, other agents were al so offered medals and promotions for their continued support and struggle in the field. Questions:

Organization Behavior - Essay Example | Topics and Well Written Essays - 500 words

Organization Behavior - - Essay Example will be difference between people and this causes discrimination based on the level of intelligence, body shape and wealth besides color and religion and nationality. In general, to shrink this phenomenon (discrimination), it will need a lot of good raising and education for children. 2. One of the goals of the civil rights movement was to ensure equal opportunity for every U.S. citizen, irrespective of race. When the civil rights movement began, the legal system did not grant the same rights to blacks and other minorities as it did to white. Today, those laws have been changed, leading some to argue that the U.S. has achieved a level playing field for all. In personal point of view, the playing field is not still absolutely level. The race-based â€Å"privilege† still plays an important factor in who gets which job. Despite the fact that the U.S. laws have bee changed to promote equal opportunity for all individuals of different races, discrimination still exists between people and they are still practicing it today. Complete elimination of discrimination is difficult because it needs to start with changing people’s attitudes, which is one of the most challenging tasks. Affirmative action aimed at eliminating issues of privilege and discrimination by ensuring equal opportunities for all genders of all races. It was crafted to achieve gender balance by ensuring that the workplace is not male dominated and that both female and male genders are equally represented. Yes it has been successful because it has reduced the level of discrimination through its stringent policies that require employers to abolish discrimination based on gender. However, it has not reached its full potential because there are many people still practicing discrimination. In Ms. Elliot’s â€Å"experiment,† labels (Blue and Red) performed the same behaviour as in person. It was a shock that the second labels, when given chance, did to the first label what the first label did to them.

Road Accidents Malaysia Essay Example for Free

Road Accidents Malaysia Essay Nowadays, road accidents are very common in Malaysia. Everyday we read newspaper we also can saw many news about there are many peoples involved in the road accidents. First of all, what is means by road accidents? Road accidents are means that when some automobile crash together or the vehicle crash on the side of the road or the peoples at the road. According to the sources from Royal Malaysian Police (n.d), there is a statistic mentioning the number of the road accidents from the year 1998 until the year 2006. I realize that the total numbers of road accidents happen in each year of the year 1998 until year 2006 are reach six digit of number. This is huge and terrible numbers, and from the statistic it also stated that five to six thousands peoples dead in a year because of involved in the road accidents. On the other hand, it also means that, every year there is five to six thousands peoples losing of their love member such as, love partner, family members and so on. The number of road accidents is also increased from the year 1998 until the year 2006. The number of road accidents is increased from three hundred thousand until five hundred thousand. There are many types of vehicle on the road, such as motorcycle, bus, car, taxi and goods vehicle. According to the statistic from the Royal Malaysian Police (n.d), it claims that, car is like the water in a human body, it stand 75% to 80% out of all types of vehicle which carried the number two hundred thousand to four hundred thousand out of the total road accident happen in the year 1998 until 2006. As we know that, Malaysia is a multinational country, there are many different types of religion in Malaysia. All different types of religion will celebrate their own festival such as Hari Raya Aidilfitri, Chinese New Years, Happy Deepavali and so on. Almost all Malaysian will go back to the hometown for the celebration. During the season of the festival, road accident will happen more often compare to the normal day. According to LegalMatch (n.d), they believe that, there are several causes of road accident such as, the behavior of driver, mechanical failure, road conditions and also weather. We as a Malaysian we need to reduce the number of road accident by some solutions and it will be discuss more detail in the following paragraph. Lets discuss about the first categorize of road accidents which is because of the driver behavior. According to LegalMatch (n.d), they agree that driver behavior is one of the causes of road  accident, and they also claim that there are 98% of road accidents happen because of the distracted driver. There are many types of driver behavior that will cause road accident and most of the driver would not realize that those actions are dangerous while driving. The first types of driver behavior that will cause road accidents are on phone while driving. Mobile phone now is very advanced in technologies even can watch television programs by online. Some of the drivers use this kind of technologies while they are driving. As we know that we just have a pair of eyes and we cannot watch the road and the phone on the same time. On this situation we will lack of concentration and it will cause us involve in the road accident. Beside that, some driver also use the mobile phone to sending Short Messages Services and on call whiles they driving. The second types of driver behavior are the driver adjusting the radio or the CD player while they driving. After we finish heard the CD we will change another CD for some different songs. Lets imagines if the car in on drive and the driver are trying to find for the other CD from the dashboard, this is will cause some of the moment the driver will not notice the conditions of the front road and this will cause the accident occur. There are also high possible chances of accidents will happen if we are trying to adjust the radio tunnel when we are driving. The third types of driver behavior are drunk driving. According to the articles by Alcohol Problems and Solutions (n.d) they insist that a driver with high blood alcohol content (BAC) has the higher risk will involve in car accidents. This is because when a person with high BAC will affect the person coordination and this have been proved by Alcohol Problems and Solutions (n.d). There is an experiment show that, a person is trying to write such words â€Å"Drinking doesnt affect my driving† before drunk and after drunk. The result show that, the person after drunk will write the words more blur and unallocated. On the other hand, it also means that if we are drunk driving we will drive in the blur condition, and it will cause road accident. Rubbernecking and tailgating also the causes of road accidents. First of all, what is means by rubbernecking? According to LegalMatch (n.d) they claim that, rubbernecking is the driver slow down their cars watching what is going on because of their curiosity and tailgating is means by the driv er are follow the front car with a very close distance. When on the highway there is an accidents happen, some of the people will because of  curios slow down their cars to watch what was happen, but if there are a person on tailgating the accidents will happen. This is because if there is highway all people are driving with speed and the situation is tailgating. Thus the person will unable to break their car immediately and the tailgating car will crash on the rubbernecking car. Mechanical failure is consider a category that will cause road accidents. When we talk about car, ask yourself do you service your car at the fixed particular of period. Do you even service your car? We cannot simply look down on the car maintenance. This is because some of the error will happen if we do not service our car and it will cause the road accidents. One of the errors is the lack of breaking system, when we do not service our car we do not know whether our break pad is still in a good condition. If the break pad is not in a good conditions it will ca use break failure. Which is also means that, we cannot stop our car when we on driving. This is very dangerous and will cause the road accidents. Beside that, car wipers out of function also make the road accident occur. Imagine that, when we drive on the road and suddenly heavy rain until we cannot look clear at the front of the road. In such situation if the car wipers out of functions we cannot even drive anymore which it also means that we need to stop down our car immediately. It will cause the following car crash on our car because of the heavy rain hard to control the car speed and handling the emergency stop situation that need to face. Tires are also one of the important parts of a car. Without tires the car cannot move, it also bring other means that, if a car suddenly face tires blow up the car will lost of control because of without the tires car cannot be move. When we lost of control it might cause us crash on the side of the road, even there is possible we will crash with other cars on t he road. Beside that, the road conditions also under the road accidents categorize. Oily road is one of the road conditions will cause road accidents. This is because if the road is oily we will easily lost of control because of the tires cannot move in a normal condition when face the oil on the road and will get in drift. Accident will be happen when the car lost of control. Hole on the road also will cause road accident. By the way, why the road will have hole? This is because the roads are long time ago and less of maintenance from government or even if the place is under construction the area of the road also will have many holes because of  construction lorry often use the road. Why do hole on the road will cause road accidents? Lets imagines when we using the road at the night and the road are lack of road light. Such road will cause the motorcycle easy get in the hole and injury because of motorcycle is lack of brightness looks clear the conditions of the road. Nowadays as we can se e that rubbish is everyway on the road. Lets seek for the truth, ask yourself do you throw rubbish on the road before? Just assume that a Malaysian just throw one rubbish on the road the road will full of rubbish. Accident will occur when the road is much rubbish. This is because when we using the road we will try to avoid the rubbish. In addition, if we do not notice the car from our back or side we might crash with them when we are trying to avoid the rubbish. The last categorize of road accident is because of the weather. Weather is a significant point that we need to view before we are going out to any place. In Malaysia there are only two types of weather which is raining season and muggy day. Raining season will cause us hard to looks in front of the road if there the rain is over heavy. When there is an over heavy rain it will make us hard to estimate the distance between our cars with the car in front of us. Even the road condition we also cannot estimate because of over heavy rain. This will cause the possibility of happen accidents getting high. Muggy day is also as a killer sometimes. This is because when we are driving in the muggy day, we will easily get to asleep because the light sharp into our eyes and the situation in the car is very comfortable because of the cool from air condition. When we fall asleep, we will easily get in to accidents because we do not know that we are driving to where and will cause us crash on the side of the road or crash with other cars on the road. We as a Malaysian we need to reduce the number of road accidents. We cannot let the number of road accident increase anymore. First of all, we need to do best on our own responsibility. There are some solutions to reduce the number of road accidents. â€Å"Car maintenance† is one of the solutions. We need to ensure our car is being service on the fixed particular period. This is for check out whether our car is still on safe conditions for us to drive or there is any mechanical failures occur such as break failure, tires, wipers, and so on. Beside that, â€Å"rest† it is also a very significant rule that we need to be prepare before we drive. We need to ensure that we have enough sleep before we are drive. This is to make sure that when the muggy day we  not easily get to asleep. Furthermore, with enough rest we can be more patient, put more effort to control our emotion and pay more attention while drive. Everyday before we go out we need to read the news of weather forecast. We need to ensure that the day is good weather and would not have any storming rain, if there are storming rain try to avoid go out. Mobile phone and cigarette should keep away while on driving. Try to avoid using mobile phone sending short message services and do not smoke while driving. As we know that, god just created a pair of hand for us to live in this world. If we use a hand to smoke or using mobile phone we would not have enough hand to control the steering while we take U-turn. The last matter we need to do prevention is not involved in drunk driving. Drunk driving is very dangerous we need to remember that, there is always some significant person in our life waiting for us to go back home with safety. Moreover, according to Nordin (n.d), he claims that government also takes lot actions to reduce the numbers of road accidents. The most popular actions known as â€Å"OPS Sikap†, this actions is take by government when there is festival season and the durations of this actions is fifteen day period during the main festival such as Chinese New Years and so on. This action is taking by the government for stop the people over speed when driving back to the hometown. If there is any person over speed limits driving will get summons from the policeman and the payments of the summons is higher compare to the normal day. Government also provides road maintenance such as patching the hole on the road to ensure the road is safety to use. Beside that, government also plan to build more street light on the road, this is to ensure the road are enough lightning and all people can be more safety to use the road. In addition, government also plan to build more pedestrian crossing to ensure all people can cross the road without taking the risk being crash by a car on the road. In the media side, government try to advertise some slogan to alert all people more careful when using the road such as, â€Å"Do not make the red colour become yours last view†, â€Å"Ensure your helmet are wearing properly†, â€Å"Make sure you have giving direction signal before you take a turn† and so on. As a conclusion, there are a lot causes of road accidents but the main causes of road accidents occur is because of driver behavior. I think moral are play a very significant role in our life, it teach us how to love other person and ourselves but before we love other  person we need to learn how to love ourselves and appreciate the life that have been given by god for us. We as a driver, we need to responsibility for what we have done, cannot done some actions that might cause accident occur or injury other person such as, on phone while driving, drunk driving and so on. Those actions are really dangerous if we do it when we are drive because we cannot control the car well with doing such actions. Remember that, our family member are always worried about us and carried about us. There is no peoples are wishing to involve in a road accidents, it is really a tragedy it make a lot of people lost of their family member. Beside that, all Malaysian should be cooperating to reduce the number of road accidents and our slogan â€Å"Malaysia Boleh†. REFERENCES Abdul Rahman, N, Road safety situation in Malaysia n.d. Retrieved: November 13, 2007, From:http://www.unescap.org/ttdw/common/Meetings/TIS/EGM%20Presentations/Malaysia_RSpresentation.pdf Common causes of car accidents lawyers n.d. Retrieved: November 12, 2007, From: http://www.legalmatch.com/law-library/article/common-causes-of-car-accidents.html Royal Malaysian Police, Table 1.10 n.d. Retrieved: November 13, 2007, From: http://www.mot.gov.my/BM/stat/darat/JADUAL%201.10.pdf Read more: http://www.ukessays.com/essays/english-language/road-accidents-malaysia.php#ixzz2GpUaznOM

Sympathy for the Tragic Hero of Shakespeares Macbeth :: GCSE English Literature Coursework

Sympathy for the Tragic Hero of Macbeth      Ã‚  Ã‚  Ã‚   A tragedy according to Aristotle within ‘Poetics’ is; ’†¦Imitation of an action that is serious and also, as having magnitude, complete in itself...in a dramatic, not narrative form; with incidents arising pity and fear, wherewith to accomplish its catharsis of such emotions’ In Shakespeare's play, Macbeth, the character of Macbeth murders his king, Duncan, for personal motives, there appears to be little subjective reasoning for the murder.   This perhaps encapsulates the notion of an incident which has the potential to arise pity from an audience. The reader pities Macbeth despite the obvious character flaws of greed and corruption.   Shakespeare manipulates the audience to react sympathetically towards Macbeth through the use of Macbeth's actions, dialogue, and passion.   Throughout the story, there is a feeling of animosity toward Macbeth in response to his deleterious actions.   However, scenes revealing Macbeth's more admirable side balance and even abet that negative feeling.   One particular instance where the reader has the potential to feel pity for Macbeth appears in the dialogue immediately before Macbeth decides whether or not to kill King Duncan.   Macbeth is unsure of the morality of the murder.   During much self-deliberation, he agonizes in the monologue, "I am his kinsman and his subject, strong both against the deed" (I.vii.14-15).   While Macbeth contemplates whether murdering Duncan is feasible, Lady Macbeth convinces Macbeth that he would murder Duncan if he were truly brave and masculine.   Lady Macbeth goes on to remark that if he murders Duncan, Macbeth "would be so much more the man" (I.vii.58). A weak Macbeth gives in to his wife's badgering and manipulation and reluctantly agrees to participate in the murder. The audience feels sympathy for an insecure Macbeth as he begins his spiral into ultimate destruction. It appears that without the push of Lady Macbeth the deed would have been unlikely to have taken place.   Another instance in which Macbeth seems weak and pitiable is at the banquet held in his honor.   Before the dinner party begins, Macbeth orders the assassination of his friend Banquo.   After Banquo is killed, his ghost attends Macbeth's banquet, visible only to Macbeth.   The chain of events that occurs at the party lends sympathy to Macbeth.   His deteriorating mental state becomes known to all when he first beholds the ghost.   He cries out to the guests, inquiring who has played the cruel trick.

Free Primary Education in Kenya Essay

Introduction Since independence in, Kenya has had its share of the struggle to make it possible for its population attains education for all. This was out of the realization that education of the population would help fight ills that faced the society, among them included; poverty, ignorance, and disease. In fact, the government treated education as a basic right for every Kenyan child. Education has ever since been regarded as a fundamental factor for human capital development. In response to this urge, government developed policy documents that sort to expand access to education for its citizens. It is internationally recognized that everyone has a right to education, as agreed upon at various international conferences. Kenya tried to take the declarations seriously by ensuring that children have free access to basic education. The introduction of the Free Primary Education Policy in Kenya in 2003, however, provokes analysts to offer criticisms on the same. We can try to understand the concept of Free Primary Education by raising fundamental philosophical questions that may help us reflect on the policy. Reasons for introducing Free primary education. As already introduced earlier, there have been good reasons for the provision of education for all citizens. The Kenyan government and other leaders believed that an educated populace will, among other things, be in a position to combat poverty, ignorance, and fight diseases. Inspired by these objectives and that of international concern, Kenya may be justified in its continued quest for the introduction of policies that seek to expand the education sector. Since independence, the country has witnessed an increase in the number of learning institutions. Literacy levels, especially, among the adults have increased tremendously. Educational services and facilities have spread all over the country ensuring relative uniformity in the levels of education among the people. Research findings revealed that the enrollment at primary schools has more than doubled and indication that people needed the service seriously. However, there have been significant regional disparities as well as gender disparities in the primary schools as far as access to education is concerned (UNESCO, 2005). This has been one of the major reasons for the  continued need for Universal Primary Education (UPE). This actually acknowledges that the need for free primary education is justifiable. With these as mental notes politicians used it to identify a powerful tool to include in their campaign manifestos. And in 2002, the National Rainbow Coalition (NARC) politicians effectively tapped the opportunity resulting in their landslide victory to power during the general election. Nature of free primary school Those who came up with the policy mush have thought out well the use of the terms that would sell the policy. In its technical sense, the statement meant the abolition of fees in all government schools as from 2003 academic year, provision of some learning materials to pupils, parents would continue to buy school uniforms and other agreed-upon levies, and that the funding of other non-salary expenditure comes in the form of grants from the government. However, with the political euphoria that swept the country then, the literal meaning of the policy was oversimplified to the level that it even confused further the actors in education. For purposes of wooing voters, politicians implied that the education of their children would be completely free of charge. Parents were the most affected by this assertion since by January 2003 they had no plans to incur any costs in the education of their children at the primary school level. The then Ministry of Education, Science and Technology (MoEST) declared the FPE Policy in Kenya. The government and development partners were to pay fees and levies for tuition, meet the cost of basic teaching and learning materials as well as wages for critical non-teaching staff and co-curricular activities. Parents were then expected to facilitate the refurbishing of existing facilities. Any additional charges were to be approved by the government through the ministry of education. The complexity of the problem is heightened by the use of the word ‘free’. Free as a term in English means to be able to act at will, not hampered; not under compulsion or restraint to do something. It also means costing nothing. The term has other numerous meanings that differ under given circumstances or contexts. We may therefore even wonder whether education can be free or not. Is it possible to resist education incase one is not interested in taking it freely? If free is taken to mean what is supposed to mean in this context, how free is free? This term, therefore, may be ambiguous and is subject to misrepresentations and hence prone to misinterpretations. This is most likely to occur if little effort is made to clarify the meaning of the usage. Clarity is one of the most important elements of any policy so as to avoid multiple interpretations. Community participation The third concern here is the need to understand how the stakeholders in the education understood the policy. The policy was formulated without consulting those who are closely concerned with practice of education and those are teachers and parents. This resulted in the lack of clear guidelines for the implementation of free education as a government policy. The teachers were not adequately prepared to manage the influx of pupils of all ages. Little effort was made to in-service teachers and carry out seminars for the parents in order to prepare them for the great changes that awaited them. In fact, as already mentioned above, many parents had a general misconception about the meaning of ‘free’ education. Most of them thought that they were no longer expected to play any role in the running of the school hence they lost a sense of ownership. Since the local fundraising and voluntary contributions for schools, by implication, were abolished, communities also thought that they had no role to play in the running of the school since the government will take care of everything. This lack of proper communication becomes our major concern; from a philosophical perspective. This, therefore, calls for a sustained and comprehensive communication strategy for the policy if it is to remain practical. The policy should also clarify the sources of funding for the program, adequately explain the roles of various stakeholders, provide a framework for instilling discipline especially due to the age-variation in the enrolled pupils, and provide regular communication about the developments in the program. For a young graduate of less than thirty years expecting an old man like Mzee Maruga in class, it has effects on production and end results of the teacher. How ell prepared was the teacher to handle such age disparities among the pupils? This then becomes an enigmatic question. Logistical planning With the challenges facing the implementation of the FPE program, we may also investigate to know whether adequate logistics for its implementation were put in place. A well designed policy should be logically arranged from the point of initial implementation and the subsequent stages. This implies that the policy makers should be in a position to anticipate the possible risks and take precautionary measures to address them. However, from a critical analysis of the free education in Kenya, it is evident that little was done as far as ensuring the successful implementation of the program is concerned. A good policy is supposed to point out the possible huddles and recommendations for overcoming them. Poor planning has affected the program in many ways. One of the most obvious is shortage of teaching and learning resources. The delay in remittance of the funds and the its poor management at the school level has cause a serious problem where what is supposed to have been supplied is only there in record but not in reality. Even the research that has been done by the donor organizations, showed serious shortages caused by absence of what was supposed to have been supplied. Given that the managers, who in this case are the head teachers, were not trained on management of finances and how to make reports, advantage was taken quickly to syphone the same funds into their own usage. Overcrowding The other aspect is characterized by overcrowding in most primary schools due to increased enrollments and hence increased pupil-teacher ratio. In fact, congestion in classrooms has made a mockery of the rationale for the introduction of FPE program. The characteristic delay in the release of government funds only serve to crown the already created problems. It beats logic to cause more problems in the process of solving another. The report by the Development bank for Reconstruction and Development 2009, reported that, most communities did not bother to support the buildings of the school for they were assured that the government would do all. But this was not the case, most schools now look ike abandoned dens, where no human beings dwell. The buildings are dilapidated and now parents are withdrawing their children to private schools, and thus see the growth of private schools. The policy is also strict on any attempts by the school committees to solicit funds from parents. This has made them feel so constrained in their duties of managing the school owing to the cumbersome procedures required for instituting levies. Turning a blind eye on the potential threats accompanying such a sensitive policy as is FPE is utmost disregard of fundamental concerns. In addition to clarity, therefore, logic requires a comprehensive analysis of a policy like the FPE with an aim of identifying the underlying assumptions and the ultimate implications, especially upon implementation. This will ensure systematic implementation and timely solution of emerging issues. The government should make an effort to supervise the policy at the grassroots level. Up to recent most poor parents still belief that the promises government made at election time will still be done forgetting that much was election promise and once the vote is given all is forgotten. Even to increase the number of teachers as a basic concern has not been looked at. Why then should the government give people something that does not work? Too few teachers as compared to too many students results into poor performance, while the children of the able ones get better education in private schools. Education and social change Looking at all these aspects how can education be looked upon as the ultimate solution to societal problems? Although research findings reveal that there is a positive correlation between the level of education and economic prosperity, it may be a misguided opinion to believe that free education is the sole solution of social problems. This concern is related to the motives of introducing free education programs by the government of Kenya since independence. Pupils will still drop out of school due to other reasons and not for economic reasons. Holistic approaches as advocated by the international Universal Primary Education (UPE), therefore, should be adopted if education is to play a greater role in empowering the populace. Conclusion The challenges experienced in the implementation of FPE program can be traced to the uncritical design of the policy. Many political considerations seem to take center-stage during the proposal and formulation of such policies which end up creating more problems later. This implies that a clear and logical situation analysis should be conducted if meaningful policies are to be developed and hence ensuring their sustainability. The bottom line here, therefore, is the need to raise fundamental philosophical questions during the primary stages of any policy formulation in order to ensure that all concerns are dealt with in advance. That implies that good planning is required. This ensures logistical problems to be sorted out in advance, training be done of those who are directly involved from the grassroots levels. And in the case of primary schools, parents and teachers are to be explained to understand the role for each player. Unless the community is meant to understand it becomes hard for the policy to succeed. References 1. International Bank for Reconstruction and Development (2009). Abolishing school fees in Africa: lessons from Ethiopia, Ghana, Kenya, Malawi, and Mozambique: a publication of the World Bank in Collaboration with UNICEF. World Bank Publications 2. UNESCO (March 2005). Challenges of Implementing free Primary Education in Kenya. Assessment Report. UNESCO Nairobi Office.

Ancient Chinese Contributions Essay

As a young child growing up in Chicago Illinois, I remember my family excitedly preparing for the fourth of July fireworks show that took place annually at the Navy Pier. I remember staring up into the Chicago sky at night in anticipation of the first round of fireworks. The crowed all around me excited and ready for the show. From the beginning of the show with the first explosion and until the last firework faded into the night, I was riveted, almost in a spell. At that time when I was a child, I made no connection between the Chinese and this great spectacle that I loved to see. As I have grown older I have learned many things that escaped me when I was a child. I can remember sitting at home waiting for Kung Fu Theater to begin, I can recall most of the settings taking place during the early feudal times in China. I never really paid much attention to the display of fireworks in some of these movies or any of the other numerous inventions that the Chinese developed over time. I made no connections at all, now looking back it all makes sense, I understand the significance of those things I witnessed as a child. Now I understand the quality of life many of those things invented so long ago have afforded me today. The following is an excerpt from the Minnesota-China Connection website; You may think that fireworks are as American as the Fourth of July, but we would not have them without Chinese inventiveness. The first fireworks might have been an accident. Legend tells that a cook discovered the ingredients for black powder, and quickly the Chinese were entertaining themselves with beautiful displays in the night sky. In the year 1161, the Chinese used explosives for the first time in warfare. And who invented cannons and guns? The Chinese, of course. They also used gunpowder to make primitive flamethrowers and even explosive mines and multiple-stage rockets. The use of gunpowder in weapons gave those with access to the technology a greater ability to protect themselves from enemies or to conquer and control others. It greatly affected the balance of power in many parts of the world. Chinese firearms, fireworks and gunpowder were popular items of trade along the Silk Route (or Silk Road) to Europe. 1994-2011, The Franklin Institute) When I was a child I enjoyed fireworks so much that it has stuck with me all these years and so much that I made sure my children had the chance to experiences it too. Another memory comes to mind much later on in life and was while I was serving on board the USS Donald Cook DDG 75. I can recall one summer while we out to sea doing weapon systems certifications. During one particular evolution we fired more than 180 rounds from the ships 5† 54 main gun. After that evolution nearly every corner of the ship reeked of cordite. This particular assignment brought that memory back. This is the first of the most important inventions ever. Not just because of fireworks, but because the invention of gun power enabled the average man to hunt for food more effectively, kill his prey from a greater distance and take down larger animals. It also enable man to defend his family, home, community and or country. The second greatest invention would be paper, printing and publishing, this Chinese invention could be arguably the number one most important invention in the history of man. But if I had to chose with having paper or a gun, I will take the gun every time. But the ability to record and preserve information efficiently, could have only been done with the invention of paper. The ability to duplicate important documents for larger consumption by the general population could not have happened without this invention. Here is another excerpt from the Minnesota-China Connection website; In almost every respect, the Chinese were at the forefront of developing the printed word. In 105 A. D. Ts’ai Lun invented the process for manufacturing paper, introducing the first use in China. The paper was superior in quality to the baked clay, papyrus and parchment used in other parts of the world. By 593 A. D. , the first printing press was invented in China, and the first printed newspaper was available in Beijing in 700 A. D. It was a woodblock printing. And the Diamond Sutra, the earliest known complete woodblock printed book with illustrations was printed in China in 868 A. D. And Chinese printer Pi Sheng invented movable type in 1041 A. D. Exported to the Western world, it is similar to the technology that German printer Johann Gutenberg used in the 1450s to produce his famous editions of the Bible. And in 1155 A. D. , Liu Ching produces first printed map in China. The impact these inventions had on the educational, political and literary development of the world is simply incalculable. (1994-2011, The Franklin Institute) The third greatest Chinese invention would be the plow, this enabled man too master agriculture. This invention has been modified many times over the years but still maintains its basic function. It is the reason that large metropolitan centers are sustainable today. Without this invention the leap in agricultural production may never have taken place and we would undoubtedly live in a very different environment . Here is another excerpt on this subject from the Minnesota-China Connection website; Around the Third Century B. C. , China produced the moldboard plow for tilling farmland. This ground-buster had a wing-shaped cast-iron blade that turned up the soil more easily and efficiently. Eventually, these plows would revolutionize agriculture in the Western world. Chinese farmers greatly improved the ability of horses to pull wagons or plows with the â€Å"collar harness. † Unlike the â€Å"throat harnesses† used in Europe, the collar harness did not choke the animal. When horses breathed easier, they could pull more weight greater distances. The wheelbarrow is another laborsaving device invented by the Chinese during the First Century B. C. These one-wheeled wonders wouldn’t even exist in Europe before the 11th or 12th Centuries. The forth most important invention would be the compass, without the compass we would not be as effective exploring and mapping out our environments. This is what enabled us to cross the oceans as well as continents with certainty of location. The compass is at the heart of the GPS systems today, we use them every day now. We have them in our phones as well. We don’t have to pick up street maps if we don’t want too. This is without a doubt one of the greatest inventions the Chinese developed. We would be lost without the compass today. Here is another excerpt from the Minnesota-China Connection website on the subject ; By the third century AD, Chinese scientists had studied and learned much about magnetism in nature. For example, they knew that iron ore, called magnetite, tended to align itself in a North/South position. Scientists learned to â€Å"make magnets† by heating pieces of ore to red hot temperatures and then cooling the pieces in a North/South position. The magnet was then placed on a piece of reed and floated in a bowl of water marked with directional bearings. These first navigational compasses were widely used on Chinese ships by the eleventh century AD. The Chinese have invented so many things that go hand in hand with our life styles today. It is safe to say we would in no way be as comfortable or as efficient without those inventions. In addition to those inventions I have listed, here are a few more inventions that compliment the afore mentioned developments. The kite, a wonderful invention that led to the discovery and development of electricity later in history. Cast iron from the fourth century B. C. E. , also used in the development of the plow. The Horse Collar was another invention that enabled horses to be more effective when moving and pulling large loads. (1994-2011, The Franklin Institute) The Chinese developed collar was far more effective than western collars that literally choked the horse under strain from large loads. And lastly but in no way the least is the Wheelbarrow. Developed in the first century B. C. E is one of the most useful tools ever invented. If you have a home with a large amount of land then you will and can appreciate this unassuming tool. It is one of the greatest inventions to me because its powered by me and enables me to keep my property clean, fertilize and mix compounds with potting soil for flower beds. I move leaves, rocks and other debris on my property. (1994-2011, The Franklin Institute) The wheelbarrow is one of the most overlooked inventions the Chinese developed, it is one of those tools that you do not know that you need until you have to move large quantities of material, soil, mix concrete or clean up after a storm. That’s why it is my favorite and the most important invention to me, even though I do very much appreciate all the other inventions as well. (1994-2011, The Franklin Institute)

Free Essays on Paul Cézanne’s Houses On The Hill

Paul Cà ©zanne’s Houses on the Hill Houses on the Hill by Paul Cà ©zanne is a 60.3 by 79.2 centimeter oil-on-canvas landscape painting. It currently can be viewed at the McNay Art Museum in San Antonio, Texas. Cà ©zanne began this painting in 1900, yet it remains unfinished due to his death of pneumonia in 1906. Cà ©zanne built a landscape of houses and foliage on a hill looking over a river bank in Houses on the Hill. He emphasizes on the fusion between color and nature. During Cà ©zanne’s time, â€Å"the father of modern painting† as he is now referred to, experimented with different styles such as impressionism and classicism. Houses on the Hill, although, is an example of Cà ©zanne’s experimentation with post-impressionism. This style was formed primarily from impressionism but was further developed with the ideas and interests of the individual artists themselves. In Cà ©zanne’s case, he focused more on nature and landscapes, and the impressions they leave. Cà ©zanne was indeed considered a post-impressionist, but toward the end of his life and career as an artist, he is known to be involved in a movement called cubism. Cubism is historically thought of as the creation of Pablo Picasso and Georges Braque. Many art historians, however, believe cubism evolved from the late works of Cà ©zanne, such as Houses on the Hill, and influenced the more renowned cubists. Cubism is essentially the radical rethinking of space as is known in art, moving more into abstraction. The canvas itself is thought of as a plane rather than a window. Moreover, this style can be broken down into two different types, analytical cubism and synthetic cubism. Houses on the Hill is an example of analytical cubism. Analytical cubism is basically the breaking down of objects. These objects seemingly overlap and merge into each other. Shallow depth and cool tones are both characteristic of analytical cubism. Other examples of this style are Picas... Free Essays on Paul Cà ©zanne’s Houses On The Hill Free Essays on Paul Cà ©zanne’s Houses On The Hill Paul Cà ©zanne’s Houses on the Hill Houses on the Hill by Paul Cà ©zanne is a 60.3 by 79.2 centimeter oil-on-canvas landscape painting. It currently can be viewed at the McNay Art Museum in San Antonio, Texas. Cà ©zanne began this painting in 1900, yet it remains unfinished due to his death of pneumonia in 1906. Cà ©zanne built a landscape of houses and foliage on a hill looking over a river bank in Houses on the Hill. He emphasizes on the fusion between color and nature. During Cà ©zanne’s time, â€Å"the father of modern painting† as he is now referred to, experimented with different styles such as impressionism and classicism. Houses on the Hill, although, is an example of Cà ©zanne’s experimentation with post-impressionism. This style was formed primarily from impressionism but was further developed with the ideas and interests of the individual artists themselves. In Cà ©zanne’s case, he focused more on nature and landscapes, and the impressions they leave. Cà ©zanne was indeed considered a post-impressionist, but toward the end of his life and career as an artist, he is known to be involved in a movement called cubism. Cubism is historically thought of as the creation of Pablo Picasso and Georges Braque. Many art historians, however, believe cubism evolved from the late works of Cà ©zanne, such as Houses on the Hill, and influenced the more renowned cubists. Cubism is essentially the radical rethinking of space as is known in art, moving more into abstraction. The canvas itself is thought of as a plane rather than a window. Moreover, this style can be broken down into two different types, analytical cubism and synthetic cubism. Houses on the Hill is an example of analytical cubism. Analytical cubism is basically the breaking down of objects. These objects seemingly overlap and merge into each other. Shallow depth and cool tones are both characteristic of analytical cubism. Other examples of this style are Picas...

Grow Potassium Alum or Synthetic Ruby Crystals

Grow Potassium Alum or Synthetic Ruby Crystals Potassium alum or potash alum crystals are among the most beautiful and largest crystals you can grow overnight. All you need is hot water and potassium alum, also known as potash alum. Potassium alum may be sold as a deodorant crystal or in solution for use as an astringent. I got the powder for growing this crystal from a Smithsonian crystal-growing kit (labeled as potassium alum). Prepare the Ruby Crystal Solution All you need to do to prepare the crystal solution is to mix as much potassium alum as will dissolve into 1 cup of very hot water. You can add food coloring to tint the crystals. The natural color of the crystals would be clear or white. Growing the Crystals I poured the solution into a clean bowl, trying to avoid getting any undissolved material into the new container. Allow the crystals to grow overnight. If your solution is very darkly colored, you wont be able to see whether or not you have crystal growth. You can use a spoon or fork to scrape crystals from the bottom. To get a large single crystal like this one, remove all of the crystals and return a few that have the desired form to the solution so they can continue growing. Remove them and allow them to dry when you are satisfied with their appearance. Synthetic Rubies One common form taken by this crystal is a regular octahedron with flattened corners. The colored crystal resembles a ruby. In fact, the first synthetic ruby was produced by Gaudin in 1837 by fusing potassium alum with a little chromium (for color) at a high temperature. A synthetic or natural ruby has a Mohs hardness of 9, while a potassium alum crystal only has a hardness of 2 and is readily soluble in water. Therefore, while your overnight-crystals may resemble a ruby, they are too soft and fragile for any purpose besides display. Even though they arent real rubies, these crystals are well worth your time since they are so so easy and quick to grow and have such a beautiful form.

Enhancing the Effectiveness of Marketing Communication Mix for Fiat Essay

Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500 - Essay Example Maintaining consistency in marketing messages in an era of information democracy with a judicious mix of old and new media to presents more visibility cheaply while pointing to an interactive website that helps consumers make their mind is the way to go for the Fiat 500. An advertising message that highlights the unique capability of the Fiat 500 to upgrade to an electric car delivered on billboards outside of retail stores, on buses and outside of underground stations will present heightened consumer interest cheaply to enhance the effectiveness of the marketing communications mix. Consumers can interact with a website mentioned on the advertisement to seek further information on the Fiat 500 electric car, with social media, print, email, etc. adding support as necessary. Contents Introduction 1 The Role of Communications in the Marketing of the Fiat 500 3 An Advertisement for the Fiat 500 7 Conclusion 8 Appendix A – An Advertisement for Fiat 500 10 Bibliography / References 12 (This page intentionally left blank) Introduction It is important that the planning and execution of all types of advertising-like and promotion-like messages selected for a brand, product, service or company satisfy a common set of communication objectives to support a ‘positioning’ cost effectively (Percy, 2008, Pp. 5 – 10). ... ? 10) goes further to suggest that it makes sense to present a certain consistency in marketing messages in an era of information democracy because it is impossible to create brands in five minutes and marketing messages must position, integrate marketing channels and communications, protect a brand and add value to it. In addition, it makes sense for messages to focus on enhancing relationships with communities while remaining aware of consumer generated content models and evolution of technology. Thus, according to Pattuglia (2011, Pp. 7 – 10), a judicious mix of media, both old and new, that responds to the consumption habits of the traditional consumer, and the new consumer is essential for an effective marketing communication mix. However, while it is likely that products will become multi-platform with consumption and communication encompassing different marketing channels, the outstanding design attributes and prospects of a product must merit an emphasis in the communi cation mix to seek the attention of consumers to emphasise a satisfaction of their needs, aspirations and dreams (Posavac, 2012, Pp. 22 – 30). Fiat, which built its first car in 1899, is one of the pioneers in the automobile industry (Cammarata, 2006, Pp. 5 – 10). However, after the success of Fiat’s Grande Punto, which helped reduce the debt of Fiat from Euro 10 billion to just over Euro 1 billion, Fiat is now counting on the success of the new Fiat 500 on the global markets (Griffiths, 2007, Pp. 14 – 15) and (Automotive Engineer, 2010, Pp. 5). The design of the Fiat 500 aims to acknowledge the past without remaining captive to it and to cater to the needs of the future. Fiat 500’s fully integrated robotised engine, the 1.4 MultiAir, presents revolutionary valve management but Fiat

Assignment Example | Topics and Well Written Essays - 250 words - 376

Assignment Example I entered a competition following my class teacher’s encouragement and true to his belief, my essay was judged the best. This has been a defining moment in my writing life and as such has made me have the impetus to write and write even more. Writing plays various roles in my day to day life. Writing has impacted in my life in the sense that it has improved my communication skills; my creativity has been enhanced and my overall understanding of people based on their behavior which I tend to write on has increased (Richardson, 13). Further writing has enhanced my understanding of the world and how I can tell other peoples story. The most successful thing I have ever written on is the Korean wave. This is a story about how the Korean culture has grown international gaining audiences beyond south East Asia to reach the entire world. The story gives the success of Korean audiovisual products and how their originality has contributed to its growth

Personal Dietary Analysis Two Essay Example | Topics and Well Written Essays - 500 words

Personal Dietary Analysis Two - Essay Example I was always either within the limits or under the target limit. However, I somehow overshot the daily limits pertaining to the total calories, saturated fat, and cholesterol intake. I believe that was an accidental occurrence as I would never willingly go over my target limitations per day. The target daily limit for cholesterol was set at 300 mg and I overshot it at 426 mg. I also went over the saturated fat limit of 10 percent. I clocked in at a maximum of 12 percent instead. The AMDR for carbohydrates is actually 130 g and I consumed 322 g while the percentage of carbohydrate calories clocked in at 45-65 % with me consuming 49 percent of calories. I actually feel good about these results because I was able to prove that my metabolism actually burns the carbohydrates that I consume in a day. I felt very happy and satisfied knowing that I can easily lose weight if I want to because my metabolism is working just fine. The target grain consumption for my daily time period was 7 ounces. Since I averaged 10 ounces per meal, I was over the target by 3 percent for that particular time frame. While the vegetable consumption was targeted at 3 cups and I consumed 2 1/4 cups which was within the acceptable limits of my 2200 Calorie allowance. MY maximum daily fruit allowance was supposed to be only 2 cups but I often overshot and ended up eating about 2 1/2 cups of fruit instead. That was not a problem at all since fruits are very healthy for the body and actually help in the digestion of my food and increase in my metabolism. The suggested daily fiber intake for me was set at 26 g but I only managed to consume 23 g which was just alright for my target group. I am actually quite pleased with myself as I was able to get that close to the target daily intake considering that I was constantly watching my food intake. I believe that was a job well done on my part because I was able to consume the right amount of fiber in a day

Vodafone Marketing Strategies

Vodafone Marketing Strategies Advertisement†¦. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that customer can get full and correct information about products. On the TV channel of new Zealand ads of Vodafone products can be seen comanlly.Vodafone dominate on TV radio newspaper and other ways which provide information to customer .Vodafone give ads o TV before launching in the marketing to promote that product.Vodafone is well known company in newzealand because of its promotional ways which attract to customer in effective way.vodafone sponsor to worriz team in new Zealand which team promote its products or service in new Zealand. Personal selling†¦.. Vodafone promote its product by using personal selling method of marketing. Employees of Vodafone communicate with customer to convince to buy product or service.vodafone regular conduct sales meeting in stores that how to satisfy to customer by giving good service or product. We can know about products by call to customer care of Vodafone which is 24 hours for help to its customers and also can know about products or services .it can be seen in Auckland cities salesmen of Vodafone show samples of products to attract to customer for example information about new plans ,showing new mobile phones of Vodafone company .i think it is most effective way to promotion because seller come to know about seeks and wants of buyer and company can have feedback through this idea. Direct marketing†¦.. Vodafone use both way of direct marketing like face to face or indirect communication through television ,radio, newspaper.vodafone employees go to door to door and sell their product .Vodafone use mail or letters to target audience they putt browser in letter box however sometime it is junk mail but company has opportunity to get fast response from customers.vodafone do street advertisement for example on queen street of Auckland.vodafone gives preference to such way specially door to door because they are successful to sell their product or service. Publicity †¦ Vodafone is such company which is one of most popular in new Zealand so media has special observation on Vodafone activities which helps to Vodafone make more attract or noticeable of customers .Articles and newspaper give information of companies future products or services and it also focus on policies ,actions of company which give information about company to its customers Internet marketing†¦. Vodafone has its own website which has every thing whatever customer want to know .second way of promotion is face book or twitter Vodafone nz has pages on both which is also a way to promote .company also send mail to its target audience those who log in companys site. Advantages and disadvantages of used promotional tools Advantages Advertisements are most successful way to promote any product. Advertisement has both audio and video effects if it is shown on television which helps to consumer to analysis that product by seeing like we can see size of product,figtures ,shape ect.Advertisement has great access to people because almost everyone watch television, listen radio, and read newspaper or magazines .advertisements on television specially send actual message to customer with right and unique way because we can watch and listen so consumer get message whatever company want to send to its consumer. Advertisements attract to people because some celebrity indorse particular product for example David backham is brand ambassador of Vodafone company for world wide. Personal selling brings customer to company by convincing them. Salesman makes understand to customer about product and service so salesman get response on the spot. Communication becomes stronger due to this way of promotion. Direct marketing is cheap way of promotion like sending mail to customers. Internet marketing which can be define one of most accessible way to reach to consumers .Today heaps of product are launched by different companies in the whole world so internet becomes a way to promote that product or service in the world.Throught internet customer can be targeted for example if any company make product for younger people then company can promote by social sites like facebook,orkut ect. Disadvantages Advertisements is costly function of promotion generally if company spend money on ads for promotion then cost of per item will increase and company covered this cost by increasing price of product. Some advertisements mislead to customers which ads are cleverly made by companies to create misleading impression of products .it has happened with Vodafone so Vodafone had to pay fine for such advertisement .company has to spend huge amount of money to make an video advertisement for example David Backham charge huge money to indorse of one advertisement. Direct marketing can irritate to consumer because sometime consumer are not ready to face salesman .door to door promotion idea consume more time than other way of promotions. Internet marketing has also some disadvantages because customer cannot experience product before buying for example if anybody purchase Vodafone companies cell phone then customer cannot experience features ,apps ect .Internet promotion has other big fault that it is not secure mostly internet has security reasons. Conclusions †¦Ã¢â‚¬ ¦.at the end I would like say that promotion tools which are used by Vodafone new Zealand are effective because due to such tools Vodafone is most popular company in new Zealand as well as in whole world. Every thing has pros and cons so promotional tools of Vodafone also have these things.

Essay --

In modern day society it has become a scary reality that it could actually be argued that individuals are becoming bored of simply existing(REFERENCE). The individuals needs has increased and their need for complete satisfaction is one that requires them to step outside of what is known to be a ‘normal’ existence (REFERENCE). We are more acquainted with the world around us and therefore we want to experience it. We are more aware of the possibilities of who we could be and what we could do that the exposure of popular culture through various forms of media leaves the individual with much higher aspirations as we are a society that feels that anything is possible, it is unfortunate that in the majority of cases within society we cannot all attain the level of material wealth that so many wish for. Society appears to be escaping from normality and constantly searching for something else (REFERENCE), Yet this factor can be so easily justified as there seems to be so much more that the individual needs to escape from then there ever was before. However, Are we actually escaping? As we...

“Offenders Are Heterogeneous in Nature” Discuss.

â€Å"Offenders are Heterogeneous in nature, discuss† Offenders are a heterogeneous population of individuals, which range from shop lifters to murderers. There are clear intergroup differences based on characteristics of the offender, victim and the crime. Therefore it is very difficult to discuss the possible heterogeneity of all offenders as one group, thus this paper will focus on one particular type of offender. Sex offenders are frequently viewed as a homogeneous class of individuals, the public do not tend to distinguish the difference between indecent exposure and rape merely considering these offenders as ‘deranged or evil’ (Bartol & Bartol 2008). On the other hand research conducted by Knight, Rosenberg and Schneider (1985) shows that sex offenders differ extensively in terms of the frequency and type of sexual activity they engage in. They also differ in personal traits such as ‘age, background, personality, race, religion, beliefs, attitudes, and interpersonal skills’. Furthermore there are fundamental differences in the Modus Operandi (M. O) of sex offenders, for instance gender and age of the victim, the degree of planning before the offence and the amount of violence used or intended. Therefore preliminary research shows clear disparity regarding the heterogeneity of sex offenders, thus the homogeneity of this group will also be considered. A person is labelled a sex offender when they are convicted of a sex crime; this may include, rape, sexual assault, child sexual abuse, paedophilia, frotteurism, exhibitionism, incest, necrophilia and so on. The majority of studies used in this essay will be centred on sex offenders who have committed rape, sexual assault, child sexual abuse and paedophilia. Thus it is necessary to define some of these terms, the most common definition of rape is ‘the penetration of the anus or vagina by a penis, finger or object or the penetration of the mouth by a penis. ’ (Polaschek, Ward & Hudson, 1997). Sexual abuse is defined by the Sexual and Domestic Violence Services (SDVS) as ‘when a sexual act is intentional and is committed either by physical force, threat or intimidation and by ignoring the objections of another person. . The major difference between sex offenders is the age of their victim, rapists and offenders who commit sexual abuse prey on persons of 16 years of age or over, whereas child molester and paedophile victims are under 16 years of age. Firstly we need to consider when discussing the heterogeneity of sex offenders is the various typologies involved. Research has shown that offenders sexual aggression can be divided into two distinct groups; instrumental and expressive. Instrumental sexual aggression occurs when the sex offenders only use enough coercion so that the victim complies and expressive sexual aggression this is when the offender’s fundamental motive is to physically and psychologically harm the victim (Bartol & Bartol, 2008). On the other hand the assumption that sexual offenders always exhibit aggression is not always congruent; according to Revitch and Schlesinger (1988) many sex offenders are not prone to violence but rather are timid, shy and socially inhibited. Intra-group typologies should also be considered when looking at the differences between sex offenders. For example Groth et al. 1979) categorised Rapists into four main sub groups; power-assurance, power-assertive, anger-retaliatory and anger-excitement. This first sub group is the most common type of rapist, who rapes due to insecurities about their masculinity. The power-assertive rapist is socially skilled, displays a high level of violence and is sexually confident . The third sub group has high levels of anger towards women, commits blitz attacks and also degrading activities are often involved. Finally the anger-excitement rapist is rare and gains pleasure and sexual excitement from seeing the distress of the victim (Bartol Bartol, 2008). Groth and Birnbaum (1978) created the regressed-fixated dichotomy of child molesters. Regressed offenders are men who have matured sexually but have returned to an earlier level of psychosexual development. Fixated offenders are said to be ‘developmentally fixated on†¦ basis such that their sexual interest is in children’ (Howitt, 2002). These typologies give an insight into the major differences in basic characteristics and motives of sex offenders, which illustrate the point that they diverge in terms of their ‘nature’. The demographics of sex offenders also shed light on the similarities and differences of sex offenders. First gender will be considered, unsurprisingly the majority of sex offenders are male, and 95. 5% of sex offenders in the Federal Probation and Pre-trial Services System in the U. S are male. On the other hand, Kaplan and Green (1995) reported data which indicated that between 4 and 25 percent of victims of child sexual abuse stated their abusers were female. Therefore it indicates that the population of female sex offenders is underestimated. However it can be said with conviction that the majority of sex offenders are male, this fact contradicts that they are heterogeneous in nature. Surprisingly research shows that sex offenders are often adolescent males (Bartol & Bartol, 2008), Becker and Johnson (2001) found that 20-30 percent of all rapes and 30-50 percent of child molestations are committed by this group. However the issue of average age of a sex offender has been found to be more complex, as Hanson (2001) reported that child molesters tend to be older. This conclusion was supported as Henn, Herjanic, and Vanderpearl (1976) found that 75 percent of convicted rapists were under the age of 30 and 75 percent of child molesters were over. This indicates that the average age of the sex offender is in dispute. Knight, Rosenberg, and Schneider 1985 conducted a study which demonstrated a number of notable commonalities between aggressive paedophiles and rapists. The first is that sex offenders have problems with alcohol. Another similarity is that they have a high rate of high school failure and dropout; this is supported by a recent case study of 437 sex offenders conducted by Black and Pettway (2001). They discovered that 60 percent of child molesters and 70 percent of rapists did not graduate high school. The third commonality found was that sex offenders tend to have unstable work histories in unskilled occupations, Black and Pettway (2001) study supported this; however it was found that child molesters had a higher history of stable work. The final commonality noted was the sex offender’s tendency to come from a low socioeconomic class. However, the case study previously discussed also enlightened several differences between sex offenders; it found that the majority of rapists had never been married (65%) whereas two thirds of child molesters were married (66%). Another characteristic that showed disparity between sex offenders was race, it found that a larger proportion of child molesters were white (72%) and a greater proportion of rapists were black (60%). This shows that as a whole sex offending occurs across races, although it illustrates that specific sex crimes have a specific racial majority. Research has shown homogeneity in the level of intelligence of sex offenders. Cantor et al. (2005) found that male sex offenders score significantly lower in IQ measures than male who commit non-sexual offences. Nevertheless, this difference is not displayed uniformly across sex offender sub-types; it was found that those offenders that commit rape against adults have the same IQ as non-sexual offenders. It was found that a significant decline in the level of the IQ of the sex offender came hand in hand with a decline in the age of the victim. Cantor et al. (2005) concluded that these results do not indicate that low IQ scores cause sex offending, merely that something may have happened during early childhood to inhibit their cognitive functioning. Studies have supported the conviction that someone who has experienced sexual abuse as a child is more likely to later engage in sex offences. For example Seto and Lalumiere (2008)conducted a meta-analysis and found that sex offenders were much more likely to have been sexually abused than non-offenders. Therefore, groups of adult sex offenders contain a disproportionate number of individuals who have experienced sexual abuse. This provides evidence that sex offenders are homogeneous and a high number of them suffered sexual abuse as a child. Personality research into sex offenders has shown a homogenous trend among sex offenders. Aromaki, Lindman and Eriksson (2002) conducted a study into the levels of antisocial personality traits among a group of Finnish sex offenders and found that 50% had an anti-social personality disorder according to DSM-IV specifics. Furthermore sex offenders reliably demonstrate high levels of psychopathology (Stinson, Becker & Tromp, 2005). In a study of adult sex offenders it was found that 63% of these offenders exhibited a significant level of psychopathic traits ranging from mild to severe. Another homogeneous trait which male sex offenders share is cognitive distortions; cognitive distortions are attitudes and beliefs which offenders use to deny, minimise and rationalise their behaviour (Murphy, 1990). Most rapists tend to conform to attitudes that support men to be ‘dominant, controlling and powerful’ whereas women are expected to be ‘submissive permissive, and compliant’ (Bartol & Bartol, 2008). Furthermore Malamuth and Brown (1994) studied the perceptions of women in sexually aggressive men and found that suspicion was associated with attitudes which supported sexual aggression. These men generally believed that women do not tell the truth when it comes to sex (Milner & Webster, 2005). Also Polsheck and Gannon (2004) found that male rapists view women as hostile and they ‘are dangerous’. The combination of these attitudes and schemas has a strong disinhibitory effect on sex offenders, they encourages them to interpret ambiguous behaviour of their victims as ‘come-ons’ and believe that sexual behaviours that are intended to coerce women are not offensive. They also believe their rape victims derive satisfaction from being assaulted. Lipton, McDonel, & McFall, 1987). Cognitive distortions are also common among child molesters and paedophiles. For example Abel, Becker, and Cunningham-Rathner (1984) outlined seven common cognitive distortions among child molesters these included ‘if children fail to resist advances, they must want sex’, ‘sexual activity with children is an appropriate means to increase the sexual know ledge of the children’ and so on. Several researchers confirm that child molesters do report similar sexual attitudes and beliefs about children. Hayashino et al. 1995) found in a comparison between the level of cognitive distortions of child molesters and non-offenders, that child molesters had more. This shows there is a theme of cognitive distortions among sex offenders. An imbalance of sex hormones has been shown to be a homogeneous factor throughout sex offenders, although the type and levels of hormones do vary between sex offender sub groups. A recent study conducted by Dabbs et al. (1995) high testosterone was found to be linked to crimes of sex and violence, so that the highest risk ratios for high testosterone men were observed for rape, child molestation and homicide, respectively. The Giotakos et al. (2003) study in rapists provides a more complex account of the hormone imbalance noting that, rapists were found to have higher levels of plasma testosterone, dihydrotestosterone and free androgen index than controls but lower levels of a major metabolite of serotonin. In paedophiles several serotonergic disturbances and increased epinephrine levels have been found (Maes et al. , 2001). Thus hormonal imbalances are a congruent theme in various sub-groups of sex offenders, indicating homogeneity. Another homogeneous aspect of the nature sex offenders is there general increase in sexual arousal due to ‘abnormal sexual material’. Many studies have used phallometric measurements in order to measure the sexual arousal of a participant to a specific sexual stimulus. Abel et al. (1997) used this technique to create the rape index which measured responses to erotic material including force and coercion. The men with the highest response have the greater rape potential. A similar index was created for dangerous child molesters (Avery-Clark & Laws, 1984). The validity of this index was confirmed by Wormith (1986) who found that the majority of the classifications based on circumference phallometric measurements of sex offenders were accurate. The final feature of the sex offender which should be discussed is their likelihood to commit recidivism. Some statistics show homogeneity in this area too, Hanson (2001) discovered a 19 percent sexual recidivism rate for child molesters and a 17 percent recidivism rate for rapists during five years follow-up time after release. This points towards rates of recidivism being just under 20 percent for sex offenders. Although other studies show disparity in recidivism rates, one study found a 39 percent recidivism rate in child molesters after a three year follow up (Langan, Schmitt & Durose, 2003). In conclusion, although research indicates significant fundamental homogeneous themes of sex offenders such as alcoholism, low IQ, high school drop-out, history of sexual abuse, unskilled occupations, hormone imbalance, cognitive distortions and personality disorders. However these were shown to vary depending on the sub-group of sex offenders being discussed. Research has shown that sub-groups of rapists and child molesters vary on levels on the themes previously discussed. Demonstrating sex offenders can be divided into clear heterogeneous sub-groups based on their nature. This paper has highlighted the complexities of researching the heterogeneity of the offender as a whole group and has clearly supported the idea that sex offenders have inter-group heterogeneous characteristics. References Aromaki, A. S. , Lindman, R. E. and Eriksson, C. J. P. (2002) Testosterone, sexuality and antisocial personality in rapists and child molesters: a pilot study. Psychiatry research110 (3), 239-247. Bartol, C. R. , & Bartol, A. M. (2008). Criminal behaviour: a psychosocial approach, 8th Ed. Pearson Education. Chapter 12 & 13. Blumenthal, S. , Gudjonsson, G. and Burns, J. (1999) Cognitive distortions and blame attribution in sex offenders against adults and children. Child abuse & neglect23 (2), 129-143. Giotakos, O. , Markianos, M. , Vaidakis, N. and Christodoulou, G. N. (2004) Sex hormones and biogenic amine turnover of sex offenders in relation to their temperament and character dimensions. Psychiatry research127 (3), 185-193. Howitt, D. (2002). Forensic and criminal psychology. Prentice Hall: Pearson. Chapter 9 & 10 Jespersen, A. F. , Lalumiere, M. L. and Seto, M. C. (2009) Sexual abuse history among adult sex offenders and non-sex offenders: A meta-analysis. Child abuse & neglect33 (3), 179-192. Johnson, J. L (2006), Sex offenders on federal community supervision: Factors that influence revocation. Federal probation a journal of correctional philosophy and practice 70 (1). Milner, R. J. , & Webster, S. D. (2005). Identifying Schemas in Child Molesters, Rapists and Violent Offenders. Sexual Abuse: A Journal of Research and Treatment, 17, 425 – 439. Robertiello, G. and Terry, K. J. (2007) Can we profile sex offenders? A review of sex offender typologies. Aggression and Violent Behavior12 (5), 508-518. Stinson, J. D. , Becker, J. V. and Tromp, S. (2005) A preliminary study on findings of psychopathy and affective disorders in adult sex offenders. International journal of law and psychiatry28 (6), 637-649. Taft, B. , Wilkinson, R. A. , Stickrath, T. J. (2001) Profile of ODRC sex offenders assessed at sex offender risk reduction center. Journal of rehabilitation and correction (1) www. womenscenter. virginia. edu/sdvs/assault/definition